RWTB Boosts Local Businesses

RED WHITE AND TAHOE BLUE BOOSTS LOCAL BUSINESS
SETS PLANS FOR 2013
~ Volunteer of the Year to be Announced this Fall ~

(INCLINE VILLAGE, Nv.) , August 21, 2012 — Although the biggest summer events and festivals are slowly calling it a season, the board of directors for the Red, White and Tahoe Blue celebration are already planning for another grand festival ahead in 2013. Just this past month, the Board recapped what has been recorded as its “most successful year,” according to its chairman, Jim Smith. “We set a variety of new records that indicate that this community-wide event is here to stay.”

According to Smith, the board has calculated that the four-day long festival’s financial impact on the community was as much as four million dollars.

In addition, the board expects to see a substantial economical boost to the Incline Village General Improvement Districts (IVGID) Parks and Recreation division. Revenues are estimated at $200,000 although completed revenue reports have yet to be released.

These impressive reports parallel the statistics obtained by Brimm’s, A Catering Company who has the food and beverage contracts for IVGID’s Incline and Burnt Cedar beaches. “We saw a 31% increase in revenues on the fourth of July,” said Doug Brimm, owner of Brimm’s, A Catering Company. The Optimist Club echoed Brimm’s numbers with a 30% increase in revenues overall.

Prior to the celebrative four day festival, board members were concerned about this year’s success as the fourth of July fell on Wednesday. “We just didn’t know what to expect yet rolled the dice and it seemed to work out for all involved,” said Smith. “We have heard similar stories about a great increase in business across town. Local banks, to local business, and vacation rentals have noted a very successful Fourth of July holiday.”

“The 2012 Fourth of July holiday was our busiest on record,” noted John Brimm, owner of Austin’s Restaurant. “We had a 15% increase in sales compared to the same seven day period last year. With the fourth falling on Wednesday, it was nice to events on either side of the holiday. In a community that relies on so heavily on our visitors, it was great to see our locals getting together and enjoying this holiday while they put together an incredible series of events and attractions that no doubt enhanced our visitors’ experience,” said Brimm.

Some of the key of goals of this year’s event were to increase local business revenues, non-profit participation and enhance and or improve existing events.

ice cream eating contestFor five years, Susie Scoops Ice Cream store has given away free ice cream at the annual Village Fair. This year, Susie Scoops Ice Cream expanded its involvement and teamed up with Tahoe Creamery to host the 1st Annual Ice Cream Eating Contest. The family-focused event, which featured “Blue Lake Raspberry Ice Cream, hosted over 100 locals and visitors alike to what is destined to be a new annual event. This was just one example of several events that either improved their offerings or enhanced an existing event.

This year’s Village Fair also set records with over 60 local non-profit agencies in attendance. Last year the Fair hosted 38 agencies. “This seems to be a ‘one of kind’ event where all of our non-profit organizations can benefit from the mass exposure of the Red, White and Tahoe Blue celebration,” said Lee Weber-Koch, chairman of the event and board member of the festival. “It would not surprise me to see all of the organizations back next year; thank goodness we have room to grow on the Village Green.”

Weber-Koch also explained that the Village Fair expanded its food and beverage offerings to better serve the community. “Although the Red, White and Tahoe Blue organization has many key goals, we strive to offer the finest service at every event. Last year we were fortunate to have T’s Mesquite Rotisserie offer food for the festival yet we found that we needed more food to feed the masses,” explained Koch.

This year the Fair included a new ‘food court’ concept that included locally-made provisions by Crosby’s Pub, DiMaggio’s Deli and Kissino’s Pasta Sauce. In addition, Incline Spirits and Cigars provided expanded beverage options.

tainted loveThe addition of a new music concert on Village Green was “without question, a huge success for all involved,” said Jim Smith. Through a new collaboration with the Crystal Bay Club and assistance from Bill Wood who handles its entertainment and casino marketing, the festival hosted an evening concert with “Tainted Love” as the featured entertainment. Over 900 people attended the show on Thursday evening, July 5th. Incline Spirits and Cigars enhanced the overall event with an extensive bar that had a capacity to handle the crowds. In true collaboration form, the Lake Tahoe Shakespeare Festival assisted as the event’s logistics team and coordinated on-site ticket sales and overall event operations.

Although all of the events had their special moments and traditions, the final Flag Retiring Ceremony on the beach at the Hyatt Regency was one of the most significant of the festivals’ thirty events. “For the past five years, our local Boy Scout Troop and Veterans have hosted a very emotional and touching ceremony on the Village Green; this year, we moved the event to the Hyatt beach. As participants shared their stories, we were all reminded of the reason why we have our independence today, and continue to celebrate our heroes through events like Red White and Tahoe Blue,” Smith noted. “We have been so fortunate to have the Hyatt Regency as one of our key sponsors and could not offer the quality of events like we do without their
support.”

This year the committee enlisted the professional assistance of board member Jim Hammerel to create and conduct a customer survey to capture the events’ strengths and weaknesses. Minutes of meeting identified the top events of the year to include Beer and Brats, the Parade, the Pancake Breakfast and as one would expect, the fireworks took top honors. The committee also identified as many as twenty new ideas and improvements that they expect to implement to improve the overall customer experience. “We intend to become the best Independence Day Celebration in the nation and will continue to focus on building local business revenues throughout our 2013 celebration and beyond.”

Red White and Tahoe Blue Seeks New Board Members

Smith also noted that Red, White and Tahoe Blue is looking for three new board members that share their same passion for the community and want to work within an entrepreneurial
Festival team. The board is also seeking new chairman positions for the Parade, Sponsorship and Fireworks committees. Interested parties should contact Jim Smith or any other member of the 2012 Red White and Tahoe Blue Board via email at info@redwhiteandtahoeblue.org. Board members include local residents and volunteers: Will Brigham, Tom Bruno, Bea Epstein, Robin Glasgow, Jim Hammerel, Lee Weber-Koch, Greg McKay, Shelia Leijon and Darin McDonald.

Volunteer of the Year to be Announced this Fall

Within the next month, Red White and Tahoe Blue will be announcing its first Volunteer of the Year. “This year, over 400 residents volunteered their time, treasure and talents to ensure
each event ran as safe and smooth as possible”, noted Smith. “We feel it’s time to start a new tradition to truly thank our volunteer force and select our first Volunteer of the Year. Without
our volunteers, we could not be where we are today.” As many of the volunteers travel over the summer months, the board has elected to wait until this fall to ensure their selection is ‘here at home’ to receive his/her honors.

For more information about getting involved in Red, White and Tahoe Blue, contact board members Lee Weber-Koch or Jim Smith at info@redwhiteandtaheoblue.org or call 775-298-
1010.

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